THE CARE OF CANNABIS: FROM DEVASTATION TO THE REJUVENATION OF OUR WORLD THROUGH A PLANT
I was “reborn” into cannabis in 2015, three years into the Washington state recreational market, and one month after being diagnosed with IBC (inflammatory breast cancer). Even though I had experimented with smoking “dope” as the quintessential college kid, I actually ended up going down a different path and did not stay in the medicinal charms of the plant for over twenty years. That was my first and last mistake. Because until this plant showed back up as part of my holistic anti-cancer regimen, a pivotal point that ended up saving my life, I had never given cannabis a second thought as a healer, let alone as a medicine. A mistake I do not want any other human to make, especially if it comes at the cost of a life. I have seen the proof of cannabis’ care first-hand, and have heard the stories told over and over about how this miraculous plant has provided medicine, sustainability, and hope through her various forms of health and healing for all of us, and for centuries. Now it is my turn, our turn, to give back. To rejuvenate the devastation in our world, and to heal ourselves, and our planet through her inspiration to care for others. The seeded “souls” that the cannabis plant has touched or healed, she has cultivated within our society for years. Millions upon millions of her human “seedlings”, like myself, and Nurit Raphael at Intersections, that are helping share her cures and care in the world every day. We are coast to coast, we are your neighbor standing beside you in the grocery store checkout line, we are in the car next to you on the morning commute, we are walking the same pathways in the local park, we are out there, sharing, because we know the level of care cannabis has for us all, and this dedication to caring for others is what inspires each of us to give back, for the possibility of a better tomorrow, everywhere we have sprouted.
The plant termed “Cannabis” in ancient documents has been providing benefits to both our planet and our species for thousands of years. Yet, even through the destruction and devastation of human history, including this last century’s “reefer madness” propaganda against the plant’s own healing ways, cannabis has still grown cures and hope for humans the entire time. The Chinese emperor Shen Neng officially prescribed marijuana tea to treat rheumatism, malaria, and other illnesses in 2737 BC, and the use of hemp cord in pottery was found at an ancient village site in modern-day Taiwan, that dated back to over 10,000 years. Through the centuries, Greeks, Romans, Egyptians, Indians, and Europeans, have all documented the use of hemp and cannabis in many of their societies, and even as far back as 1619, America enacted its first marijuana law on the East Coast, in the Jamestown Colony, ushering in mandatory cultivation laws in MA in 1631, CT in 1632, and in the Chesapeake colonies in the 1700’s. Cannabis hemp was even used as legal tender in most of America from 1631 until the early 1800’s to encourage cultivation of the plant. This plant’s roots have run deep throughout our country, and our citizens, since before its own official beginning.
Even though our own country laid claim to her many uses and benefits before there was even an “America”, cannabis’s real ability to help care for our society’s most vulnerable was kept fully from view until the advocacy of our gay brothers and sisters in the 80’s, fighting for the medicinal qualities of cannabis for AIDS patients. Since those first real medical marijuana movements over thirty years ago, much is now known about this plant’s care for our world, from the sustainable uses of hemp concrete and cars to the new ailments and illnesses being cured by specialized strains and further being documented in advancing cannabis research. We are in a rapidly evolving cannabis renaissance within society, a society that is witnessing the plant’s example of caring for others through our cannabis caring seeded souls. Individuals, like the medicinal delivery owner -slash- cannabis education advocate, Nurit Raphael, who is on a mission to help change the face of cannabis consumption and highlight all the good being done, by your own neighbors and community members, in the name of the plant’s gifts for our world.
I spoke to Nurit about her women-focused cannabis educational events, called Intersection Events, properly coined as “where science, cannabis, and education meet” and immediately knew I had met a fellow caring soul. Nurit spoke about how Intersection Events have been hosting cannabis events in multiple cities, founded through a partnership of female cannabis company owners, and dedicated to educating society against the current stigma of cannabis consumption through education, advocacy and community building. Nurit explains further…
“We want the people who are using and supporting cannabis to “come out.” To become a socially acceptable thing not to be shy about, or hide. To know that you can be the active healthy, happy person that attends a yoga class, as well as the cannabis user. We want to promote the healthy use of cannabis in society’s eye.”
Nurit’s involvement in Intersection Events is how their fundraiser, “The Love in the Air is Thicker than the Smoke”, came about, benefiting the victims of the recent California fires. The event was held at the Sweetwater Music Hall in Mill Valley, and all benefits went to the North Bay Fire Relief Fund, a fund created in partnership with the Redwood Credit Union, RCU Community Fund, Inc., The Press Democrat, and Senator Mike McGuire. The main panel discussion of the event, “Cannabis Helping Cure Opioid Addiction”, hit home with my new East Coast awareness, since I hear stories all the time in Boston about the intense opioid addictions happening in this region. Nurit’s own medicinal marijuana delivery company, Ona.life, truly lives their credo of “random acts of kindness” when she made the decision to change what was originally an Intersection Event into the fundraiser for fire victims and giving all proceeds to those most affected. Nurit stated “I couldn’t very well take in money for a ticketed event, knowing the rest of our community was suffering from the loss of everything. I knew we needed to change what we had originally designed as an educational forum to become one of truly giving back everything to our community.”
This dedication to not only destigmatizing cannabis use for the help and healing of a real opioid pandemic happening all across our nation, as well as then giving everything right back to their community from the recent fire devastation, Nurit and her Intersection Events team are living examples of what cannabis’ inspiration cultivates in the seeded souls this miracle plant touches. Intersection Events, Ona.life, Nurit, and their “Love is Thicker than Smoke” fundraiser in California are just one of the stories I’ve had the pleasure of knowing about that speaks to the cannabis care model’s inspiration, a seed in human souls that is now sprouting all across our country and world!
Our new CannaVerse East Coast office hometown of Boston carries an energetic passion for this local region, and it shows within the cannabis community as well with events, groups, businesses, advocacy hearings and invitations happening on the daily. I can honestly say, that from my first month of being “reborn” into cannabis in 2015, to my first month as a Bostonian in the East Coast cannabis scene, I know without a doubt that this plant’s healing powers run as strong and deep, coast to coast, as the roots of her care have grown in each soul throughout human history. This millennium is our chance, our choice, to let this plant help humanity rise to our full potential for health and healing through cannabis’ example of care. An opportunity that our ancestors cultivated throughout human history, and one that has now sprouted cannabis advocates, educators, and inspirations straight from the roots of the plant into our world. Souls that encourage the self-knowledge and growth of natural and holistic ways to find health, healing, sustainability and hope through this plant’s miracles, like my personal cancer-healing experience, and the educational and societal resources that Nurit Raphael and Intersection Events inspire.
If I could leave you with one piece of knowledge, one absolute truth I now know through my cannabis life-saving gift and my work in the cannabis industry, I’d tell you that the level of care being inspired through this plant’s miraculous example is nothing less than absolute HOPE for a better world happening all around us, every day! That everything good we know ourselves to be is cultivated, curated and cured in the souls that her magic touches. I can attest that within this community, there are seedlings that live this caring mission all the time, in a million different ways, for the betterment of our planet and our futures. Souls like Nurit Raphael who stated the same passion I now have inside of me for cannabis, in her closing words of our interview. So don’t just take the testimony of this one breast cancer survivor as the only person that knows this plant’s miraculous care for our world, let Nurit share her reasons for all she does to help rejuvenate our world through cannabis, so you can find your sprout of hope too!
“In everything I do, I honestly hope that people take away the knowledge of how much magic and true health that the plant can bring to so many lives. That now is the time to embrace this plant and make it known throughout the world, all the good it can do for so many people. Years ago, I walked into a women in cannabis event and I knew immediately that I had found my community. A community of strong, passionate souls out to help change the world for the better. I looked around and told myself, I have definitely found my life’s passion within cannabis!”
Despite the projections for growth and the confirmed increase in consumer interest, selling CBD products isn’t as easy as most brands want it to be. Creating a website, setting up an e-commerce channel, launching a few products, and investing in a little branding isn’t enough to secure regular and profitable CBD product sales. But, why?
One of the things that makes it difficult for any cannabis or CBD business to function is the lack of banking support. A solid merchant account is something that all businesses need, whatever the industry, but in the cannabis space finding one is a real challenge. Even though the 2018 Farm Bill made it legal to cultivate hemp on a federal level, and even though most states have legalized the cultivation and sales of cannabis and cannabis products to varying degrees, cannabis and CBD businesses are still having a hard time with banks and credit card companies. It makes the running of a legal, professional business difficult, if not impossible, which is why merchant account service providers, like InclusivePay, have come to the rescue.
As the sun rises on a new day, another CBD brand appears. It's selling the same white label CBD products as all the others, made from oils that are rich in CBD and low in THC. The only difference is that the product has been packaged in a slightly different container, and there's a new name and logo printed on top. The CBD market has quickly become the area of the cannabis industry that's suffering most from a lack of differentiation. So, what’s a CBD brand to do? Well, one recommendation would be to partner up with a CBD formulator.