Cannabis SEO or Search Engine Optimization is the art of making a website show up in search results for specific search terms and phrases. The process involves optimizing the code and structure of your website in order to make it understandable for search engines as well as optimizing the content of your website to reflect specific and strategic keywords.
We always start on the development side by making sure that the code follows best practices. Meanwhile, the SEO department does keyword research to find the best strategy to get your website seen by your target market in the quickest way. For new companies we usually start by targeting the low-hanging fruit and when your domain has gained some authority we focus on the most lucrative keywords.
SEO is a long-term strategy that requires constant upkeep but for those who are willing to go the distance, the rewards are great. For more in-depth information take a look at our cannabis SEO guide for dispensaries.