Cannabis SEO

Cannabis SEO, or Search Engine Optimization, is the art of making a website show up in search results for specific search terms and phrases. The process involves optimizing the code and structure of your website in order to make it understandable for search engines as well as optimizing the content of your website to reflect specific and strategic keywords.

GET A QUOTE

Our SEO process

SEO is a long-term effort that is highly effective in the cannabis and CBD space due to the fact that advertising continues to be a complicated task for many brands. Expect 6-8 months of work before seeing any noticeable result in your business and remember that each website and keyword comes with their own unique complications. New websites need to start by building trust and authority while established websites may need to focus more on user intent and conversion rate optimization.

Audit & Strategy

First we audit your website and the current search engine landscape for your niche. You may have assets with technical flaws, on-site issues and other performance problems that need fixing before larger strategies are put in place.

Keyword Research

The keyword research forms a roadmap for a lot of the SEO work and priorities that will get done. With it, we find new opportunities, under-performing pages, user intent, internal linking and much more. It is a cornerstone of good SEO.

Technical SEO

We fix any issues that were found during the initial site audit. Technical SEO covers the code on your website, the way search engines crawl your site, load times and other optimizations that may be invisible to the naked eye.

On-site SEO

We put the keyword research to work by optimizing and improving your content, internal linking, new content and improving the user experience. Google has gotten much more sophisticated and better at understanding search intent. We need to cover our bases in order to give users what they need.

Link Building

Links are still the most important ranking factor in Google's algorithm and it's the core on which their search engine was built. You need strategic link placements in order for the right page to get found for the right keyword without over-optimizing or using "black hat" tactics that end up getting your site penalized.