We used Cannavia as the starting point. Their branding is and imagery is oceanic with influences of ships, harbors and steady eyes on the horizon. We wanted to keep that theme when building their daughter brand.
We soon honed in on the name Ballast. A unique name that inspires trust, steadiness and reliability. We also wanted to play with the idea that multiple farms work together to produce a top-shelf product. We came up with the tagline “All hands on deck” and incorporated it into the logo.