Project brief
Make a full brand identity and strategy documentation for the new Los Angeles dispensary
Erb & Arbor is opening a completely new dispensary experience on the booming Ventura Blvd in Los Angeles. They needed a full brand identity and strategy guide for attracting both local customers and people passing through the busy boulevard.
Our task was to design everything from the tiniest of icons to banners the size of skyscrapers and provide Erb & Arbor with perfection in every last detail.
Our process
High-end feel with a common touch
The area when the dispensary is to be located attracts people from all walks of life. We wanted to produce a look that allows anyone to feel comfortable and welcome while removing conservative stigma and providing a clean and modern look.
We worked with natural elements while staying clear off any obvious cannabis branding. By blending classic elements with modern and creative flow we were able to nail down a unique brand identity that fits perfectly into the urban Los Angeles landscape.
The outcome
A warm and welcoming destination dispensary
The end result is a warm and welcoming brand identity that fits the wide variety of people who pass through the location everyday.
We chose to use a classic Los Angeles palm tree instead of the more obvious and outdated cannabis leaf and went with a standard serif font laid out in a modern format.
