We knew that we had to get the logo and style guide completed before we could start on any other design work. We looked at timeless and classic logos with unicorns and horses to get inspiration for a logo that would stand the test of time while being bold and unique.
We began by establishing the position and color variations of the unicorn along with a font that wouldn’t make edits or future design variations too complex. After narrowing in on a few concepts we nailed down the final logo and created color variations that would work on any background.
Then we updated the packaging to a clean dark look with color coordinated strain stickers that are easily updated when new products are released. After that we completely rebuilt the website, email signatures and branding material to match the new brand standards.