Project brief
Refresh the brand and move the eCommerce to WooCommerce
Uncle Herb came to Cannaverse with a successful UK business selling top-shelf hemp buds. Their version one of the brand was built on a GoCentral website and was starting to look a little outdated already.
Our mission was to refresh the look of the brand while staying true to the essence of their well established identity and move their booming eCommerce business to a more stable platform.
Our process
Royal sketches and crisp colors
We knew that the brand was well known in the UK and had a very passionate customer base. We wanted to make sure to refresh the brand image while staying true to the original customers who trusted followed the brand from day one.
Working from the original logo we sketched royal crowns and flairs that would add a classic touch to the new simplified font. The packaging stayed simple and allowed the product to shine.
The outcome
Sales and stability on a more reliable platform
Moving the website to WooCommerce from GoCentral was no easy task. Every single URL needs to be accounted for and redirected as new assets were built. The GoCentral website was naturally hosted on GoDaddy’s network which caused some issues as the simple website was changed into a more complex one that demanded more resources.
After issues with GoDaddy we came to the conclusion that a complete move to SiteGround and CloudFlare was a more sustainable and reliable solution.
