As a cannabis or CBD brand you may feel at a disadvantage since most social media and search engines don’t allow you to advertise (although there are ways around it). With programmatic advertising you get back into the driver’s seat and can prospect and retarget your ideal customers using technology.
Getting started with programmatic ads
A programmatic ad campaign uses cutting-edge technology to target, prospect and retarget your ideal customers on the platforms that they already browse everyday. Your ads are served to known buyers who match your target customer whether that be a demographic, psychographic or even based of past shopping behavior.
The results — A steady stream of new customers land on your website every day. The ones who start or complete a purchase enter into your ecosystem where email marketing turns them into loyal fans, and the ones who show interest in your ads without buying are retargeted with new ads until they bite on the offer.